Magazines Don’t Hire Marketers to Write Their Stories. Neither Should You.

Traditional, boring case studies and white papers don’t work with today’s easily distracted prospects. The solution? Customer success stories crafted by an experienced magazine writer/editor with enhanced marketing skills.
  • Your Prospects Are Researching More Before They Buy

    The first thing most buyers do today before stepping into a store or a showroom is to go online. They spend hours reviewing their options—particularly when they are spending a big chunk of change. While your sales staff may be eager to chat with these prospects, many are doing

    Your Prospects Are Researching More Before They Buy
  • Why Stories Work

    The words of a satisfied customer create credibility that no amount of marketing collateral can match. They build confidence and help close sales. They are your secret weapon to persuading new clients to recognize the value of your products and services. White papers, case

    Why Stories Work
  • Learn How Success Stories Are Your Secret Weapon to More Sales

    We regularly publish articles aimed at helping you increase leads and close sales. For example, when you sign up to be on our email list, you will discover: Advice on why you should use case studies to create credibility with prospects. Tips on how to use the words of

    Learn How Success Stories Are Your Secret Weapon to More Sales
  • Customers See Themselves in Your Stories

    Stories about your customers' successes allow readers to see themselves using your product or service. They can imagine themselves facing similar problems or issues to the customer in the story. And they can picture themselves making similar decisions—with similar

    Customers See Themselves in Your Stories