White Papers. Case Studies. Success Stories.

The words of a satisfied customer create credibility that no amount of marketing collateral can match. They build confidence and help close sales. They are your secret weapon to persuading new clients to recognize the value of your products and services.

White papers, case studies, executive briefings, product backgrounders, testimonials—all are basically stories about your customers’ successes in doing business with you. And stories are one of the most effective and persuasive tools that a marketer, sales manager or business owner can use.

Why do stories work so well? They allow prospects to imagine themselves in the same situation. “I could see myself doing that.” “I’ve had that same problem…” “That would be a great solution for our business!” Plus, when a prospect sees that other businesses trust your company and have had success with it, then they are more likely to trust your company too.

Not only that, but a well-told story is remembered. And that keeps your business top-of-mind when prospects are considering their options.

What type of customer success story is right for your business? It depends on your needs. Click on the links below to learn more about which of these marketing tools works best for your company:

  • White Paper
  • Case Study
  • Testimonial
  • Magazine Article

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